SOLUTIONS BFC
Solutions BFC was founded in 2006 by three friends and former colleagues who wanted to combine their passion and expertise in the field of lighting. Their mission is to guide their clients toward the products best suited to their projects, in order to create efficient and harmonious lighting solutions that meet their most specific needs.
The mandate
The initial mandate was to develop a complete branding strategy for Solutions BFC, marking the beginning of a strong and lasting collaboration. Thanks to a quickly established relationship of trust with their team, we have been managing their social media for over two years.
Over time, we have supported Solutions BFC in several strategic projects, including their presence in specialized magazines, the creation of their business cards, their Line Card, and a complete redesign of their website to reflect their new brand image.
We completely revamped their brand identity — a new rich and dynamic color palette was developed to clearly distinguish the new direction from the old, bringing a fresh breath of renewal. This transformation was also reflected in the redesign of the logo and the selection of typography for the new graphic charter.
For over two years, we have had the privilege of supporting Solutions BFC in managing their social media presence. Our mission is to highlight the company’s growth and dynamism through varied and engaging content. Whether it’s team-building activities, business trips, new product launches, or the onboarding of new talents, we make sure to capture and share these key moments. By diversifying posts and adopting a strategic approach, we ensure a consistent and appealing online presence that strengthens Solutions BFC’s image and reputation among future partners, clients, and employees.
As a next step, within the framework of the new branding, we carried out a complete redesign of the website. This transformation aimed to provide a user experience that is modern, dynamic, and clean, perfectly aligned with the new artistic direction.
Every aspect of the site was optimized to ensure smooth and intuitive navigation while highlighting the company’s refreshed visual identity. This work allowed Solutions BFC’s digital presence to be fully aligned with its repositioning, thereby strengthening its impact and online visibility.
